Data-Driven Business Intelligence Platform for The Net Return

Mahusai delivered a unified business intelligence platform for The Net Return, transforming fragmented e-commerce data into actionable insights and enabling precise profitability tracking at the order level.
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Challenge

The Net Return, the premier provider of golf and multisport practice nets and accessories—trusted by professionals like Bryson DeChambeau—was facing a significant data challenge:

• Fragmented Data Sources: Critical data lived in disconnected systems, including Shopify, QuickBooks, HubSpot, WASP (inventory), Google Analytics, Google Sheets, and Social Snowball.
• Incomplete Reporting: Existing reports could not provide a holistic view of sales, inventory, customer behavior, or affiliate performance.
• Profitability Blind Spots: Calculating true net contribution margin—profit after all direct costs—was difficult because of hidden and dispersed costs like import/export duties, shipping, settlement fees, commissions, and advertising spend.

The leadership team needed a centralized, accurate, and timely way to see the whole picture, from top-line sales to granular order-line profitability.
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Solution

Mahusai architected and implemented a modern data and analytics solution that provided a single source of truth across all business functions:

• Data Integration & ETL: Leveraged Hevo to pull data from all key systems—Shopify, QuickBooks, HubSpot, WASP, UPS (shipping), SnowBall (affiliate marketing), and Google Analytics—into one pipeline.
• Data Warehouse: Built a scalable AWS Redshift warehouse capable of handling large, multi-source datasets efficiently.
• Interactive Dashboards: Designed AWS QuickSight dashboards for sales performance, product analysis, customer behavior, inventory, affiliate marketing, financials, and returns.
• Security & Governance: Applied role-based access controls, encryption, and AWS security best practices to protect sensitive data.
• Enablement: Provided user training, documentation, and ongoing support to ensure adoption and scalability.
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Technology

• ETL & Integration: Hevo Data
• Data Warehouse: AWS Redshift
• Visualization: AWS QuickSight
• Security: AWS native tools with RBAC
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Results

The transformation delivered immediate and measurable results:

• Unified Data Visibility: Created a single, reliable source for all operational and financial metrics.
• Profitability Accuracy: Enabled order-level and order-line level net contribution margin calculations, capturing all direct costs.
• Smarter Decision-Making: Empowered leadership with real-time insight into sales trends, inventory health, marketing ROI, and customer segments.
• Efficiency Gains: Eliminated hours of manual reporting, freeing teams to focus on growth and strategic initiatives.

The Net Return now operates with the confidence of a data-driven organization, with the analytical power to identify trends early, optimize profitability, and accelerate growth.

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